Paul O’Brien – he brings the Marvel sales figures and the cold, hard truth, as in his analysis of the sales of the first issue of the new Iron Fist series:
Every month there seems to be at least one new title that sticks out a completely spurious “Sold out at Diamond” press release, as if this were some sort of achievement. The reality, of course is that the print run is only fixed after the orders come in, and so anything can sell out at Diamond if the overprint is kept small enough. Frankly, if you’re a Marvel Universe superhero title, debuting in the 30Ks is not great, because you tend to fall sharply over the next couple of issues, and then you’re in trouble. The last IRON FIST solo title, launched in March 2004, started off with 34K, and got axed with issue #6. Obviously this is a few thousand higher, but it’s still not brilliant.
People! This was a good book! Why aren’t you buying it?