Retailer and Newsarama contributor Brian Hibbs lets slip an interesting comment about the most recent issue of Civil War in his most recent blog post:
In the “Retail intelligence” category, we’ve had a 20% drop in sales (not orders, SALES) between issue #4 and #5. That’s 20% of a REALLY BIG number, so, y’know, owie. The various tie-in comics are off by about that same amount, too. The wait for #4 didn’t seem to bother anyone too badly (only 3% there, which COULD be within normal mini-series ranges), but a lot of people seemed to have jumped off this one.
I’m curious. Is this something that other retailers are seeing as well? Because 20% is a hell of a drop from one issue to the next.