Entertainment Weekly’s enjoyable Popwatch blog turns its attention to the latest TV event:
I am super-psyched about the debut of tonight’s full, two-and-a-half-minute Spider-Man 3 trailer! It’s gonna be “roadblocked” across all the Viacom networks (CBS, MTV, Comedy Central, Showtime, The Sumner Redstone’s Fishtank Channel, etc.) at about 10pm. Yes, “roadblocked.” Don’t you like it when a theoretically fun leisure activity is characterized as something aggressive and compulsory? Like the upcoming Christmas Blockade and Thanksgiving Checkpoint.
Why Viacom? Spidey’s a Sony property. But Sony’s highest profile TV holding is The Game Show Network, and while Spider-Man’s fanbase has tremendous overlap with viewers of 20-year-old $64,000 Pyramid reruns, maybe the Sony suits decided it was time to play nice with a more small-screen-savvy media giant.
