Over on the blogomain of Heidi MacDonald, Paul O’Brien looks at Marvel’s sales for September with his customary wit and cynicism. Of things to note this month, the value of the Civil War brand, and the downside of such a brand on other books in the Marvel line:
Neil Gaiman and John Romita Jr’s relaunch of the Kirby concept [the Eternals] has fallen under the radar with all the big stunts going on at the moment – this isn’t even in the league of MARVEL 1602 where sales are concerned. On the flip side, though, it’s selling very well for an Eternals book.
That last line? I think that’s called “damning with faint praise.”