Although there is a clash between fans’ desire for more explicit yaoi titles and the concerns publishers have about publishing and distributing explicit material, at least one bookstore buyer found that embracing yaoi has paid off. Felicia Lam is a buyer for a Borders Express store in downtown Portland, Ore. A yaoi fan herself, Lam began ordering from small yaoi publishers like DramaQueen and Be Beautiful and now stocks a full line of yaoi titles. Lam said she hasn’t witnessed any negative reactions; in fact, the yaoi fans in her area have expressed gratitude by becoming loyal customers. “My manager [told me], ‘If you were on commission, you’d be a millionaire,’ ” Lam said.
Meanwhile, if hot boy-on-boy action doesn’t do it for you but you like the laydeez, then don’t worry. Yuri is coming:
Seven Seas Entertainment has announced a new imprint, Strawberry, which will publish a slate of yuri (girl-on-girl) romantic manga… In 2007 Seven Seas will release the first titles under its Strawberry imprint in a new 5-7/8″ x 8-1/4″ format. The initial titles will include Sakurako Kimino’s Strawberry Panic (the manga), which will act as a sister release to the previously announced Strawberry Panic light novels; Mera Hakamada’s popular series Saigo no Seifuku (“The Last Uniform”), about the crushes and heartbreaks at a girls’ boarding school; and the yuri-flavored occult fantasy series Tetragrammaton Labyrinth.