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	<title>Comments on: Brandweek: Marvel needs women, GL&#8216;s got &#8216;em</title>
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	<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/</link>
	<description>The Blog@ Team and prominent comics personalities share what’s on their minds.</description>
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		<title>By: Lyle</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-27356</link>
		<dc:creator>Lyle</dc:creator>
		<pubDate>Fri, 27 Oct 2006 00:45:49 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-27356</guid>
		<description>&lt;i&gt;They’re not making Marvel better, they’re just making Guiding Light worse&lt;/i&gt;

Based on my brief review of the TV without Pity boards, GL fans might not find it possible to make it worse.

I do think there&#039;s potential in a crossover between Marvel and a soap opera but it&#039;s got to be bigger than this to lead anywhere. An 8-page story and a single hourlong special episode isn&#039;t going to convert anyone. Still, I think there&#039;s some insight shown, like how the GL comic is featured in titles that sell best outside of the direct market.

Though as a soap opera and superhero fanboy, I have to admit I&#039;m thrilled at the idea of Harley Cooper with superpowers. I&#039;m so glad they picked someone Harely&#039;s age.</description>
		<content:encoded><![CDATA[<p><i>They’re not making Marvel better, they’re just making Guiding Light worse</i></p>
<p>Based on my brief review of the TV without Pity boards, GL fans might not find it possible to make it worse.</p>
<p>I do think there&#8217;s potential in a crossover between Marvel and a soap opera but it&#8217;s got to be bigger than this to lead anywhere. An 8-page story and a single hourlong special episode isn&#8217;t going to convert anyone. Still, I think there&#8217;s some insight shown, like how the GL comic is featured in titles that sell best outside of the direct market.</p>
<p>Though as a soap opera and superhero fanboy, I have to admit I&#8217;m thrilled at the idea of Harley Cooper with superpowers. I&#8217;m so glad they picked someone Harely&#8217;s age.</p>
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		<title>By: SallyP</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-27172</link>
		<dc:creator>SallyP</dc:creator>
		<pubDate>Thu, 26 Oct 2006 15:20:06 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-27172</guid>
		<description>Now I&#039;m totally confused.  I saw &quot;GL&quot; and immediately thought of Green lanterns.  And yes, looking at Green lantern behinds would defintely get more women into comic book shops.  Teehee.</description>
		<content:encoded><![CDATA[<p>Now I&#8217;m totally confused.  I saw &#8220;GL&#8221; and immediately thought of Green lanterns.  And yes, looking at Green lantern behinds would defintely get more women into comic book shops.  Teehee.</p>
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		<title>By: Elayne Riggs</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-27044</link>
		<dc:creator>Elayne Riggs</dc:creator>
		<pubDate>Thu, 26 Oct 2006 11:29:08 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-27044</guid>
		<description>What Dawn said.  I think one of the best ways to get women on board as readers is to get women on board as creators.  And not just writers - pencillers and inkers as well!</description>
		<content:encoded><![CDATA[<p>What Dawn said.  I think one of the best ways to get women on board as readers is to get women on board as creators.  And not just writers &#8211; pencillers and inkers as well!</p>
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		<title>By: ejulp</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-26897</link>
		<dc:creator>ejulp</dc:creator>
		<pubDate>Thu, 26 Oct 2006 05:55:33 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-26897</guid>
		<description>an effort is an effort
if this brings in 15 new readers,
hurray (not the attitude i&#039;d want an eic having, but really, we should support any effort...in hopes they&#039;ll more things of substance to diversify readership)</description>
		<content:encoded><![CDATA[<p>an effort is an effort<br />
if this brings in 15 new readers,<br />
hurray (not the attitude i&#8217;d want an eic having, but really, we should support any effort&#8230;in hopes they&#8217;ll more things of substance to diversify readership)</p>
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		<title>By: Morrison</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-26768</link>
		<dc:creator>Morrison</dc:creator>
		<pubDate>Wed, 25 Oct 2006 23:27:41 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-26768</guid>
		<description>Crossing over with GL isn&#039;t going to bring in new readers.  It&#039;s just a publicity stunt done by a section of the company that has no plan and keeps throwing EVERYTHING at the wall to see what sticks.</description>
		<content:encoded><![CDATA[<p>Crossing over with GL isn&#8217;t going to bring in new readers.  It&#8217;s just a publicity stunt done by a section of the company that has no plan and keeps throwing EVERYTHING at the wall to see what sticks.</p>
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		<title>By: Dan Coyle: No Turning Back</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-26728</link>
		<dc:creator>Dan Coyle: No Turning Back</dc:creator>
		<pubDate>Wed, 25 Oct 2006 21:04:09 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-26728</guid>
		<description>I just read the story, and I have no idea who these people are. If you&#039;re not a GL fan you&#039;ll be totally lost.</description>
		<content:encoded><![CDATA[<p>I just read the story, and I have no idea who these people are. If you&#8217;re not a GL fan you&#8217;ll be totally lost.</p>
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		<title>By: Dawn</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-26723</link>
		<dc:creator>Dawn</dc:creator>
		<pubDate>Wed, 25 Oct 2006 20:49:21 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-26723</guid>
		<description>Um...Lots of women are already reading comics. The biggest thing Marvel could do would simply be to stop driving us away with cheesecake and stereotypes. 

Then, make an actual effort to go out and develop female talent so the people telling the stories are a more diverse lot. No Joe, sitting at your desk and waiting for submissions is not an effort. 

It&#039;ll be good for everybody, trust me. The more diverse the people telling and drawing the stories, the less tired old clone sagas we&#039;ll have to endure.</description>
		<content:encoded><![CDATA[<p>Um&#8230;Lots of women are already reading comics. The biggest thing Marvel could do would simply be to stop driving us away with cheesecake and stereotypes. </p>
<p>Then, make an actual effort to go out and develop female talent so the people telling the stories are a more diverse lot. No Joe, sitting at your desk and waiting for submissions is not an effort. </p>
<p>It&#8217;ll be good for everybody, trust me. The more diverse the people telling and drawing the stories, the less tired old clone sagas we&#8217;ll have to endure.</p>
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		<title>By: Mark Engblom</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-26692</link>
		<dc:creator>Mark Engblom</dc:creator>
		<pubDate>Wed, 25 Oct 2006 19:45:14 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-26692</guid>
		<description>I see the two mediums as apples and oranges....it doesn&#039;t necessarily follow that fans of serialized TV drama are going to &quot;get&quot; serialized drama in comic book form.  What a foolish promotion....I&#039;d rather see them spend their marketing dollars on getting more KIDS into reading comics...and not just the pitiful handful of licensed characters and modernized retellings of classic tales.</description>
		<content:encoded><![CDATA[<p>I see the two mediums as apples and oranges&#8230;.it doesn&#8217;t necessarily follow that fans of serialized TV drama are going to &#8220;get&#8221; serialized drama in comic book form.  What a foolish promotion&#8230;.I&#8217;d rather see them spend their marketing dollars on getting more KIDS into reading comics&#8230;and not just the pitiful handful of licensed characters and modernized retellings of classic tales.</p>
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		<title>By: Corey Marie Parkhill</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-26683</link>
		<dc:creator>Corey Marie Parkhill</dc:creator>
		<pubDate>Wed, 25 Oct 2006 19:22:44 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-26683</guid>
		<description>This is so backwards and, frankly, dumb, that it&#039;s no wonder women (ha, wonder women) have no interest in mainstream comics.  

This sort of stunt is an INSULT to women.  What&#039;s next, &quot;Baking and Being Quiet&quot; written by John Byrne?

Comic shops ARE a boys club.  We don&#039;t like them, we don&#039;t like being in them, they are not run the same way that every other store in the world is run.  Compare every store in any mall to any comic shop.  The only people who shop there know what they&#039;re looking for. 
 
But most importantly, don&#039;t release titles that are &quot;OK&quot; for us to read.  It&#039;s demeaning and you&#039;re making bad choices to begin with.  The age bracket of women who watch Guiding Light are not going to come to a comic shop to buy the comics.  The corresponding age bracket of men who read comics do so because they&#039;ve been reading since they were kids.

Now we&#039;re on to something!  Want to get more women reading comics?  Make comics that GIRLS want to read.  If they grow up reading comics, they will continue to do so.  Then, you can publish a guiding light comic in 20 years when there is actually an AUDIENCE for it.

Scholastic is already doing this of course, publishing The Baby-Sitter&#039;s Club series, Goosebumps, etc. etc.  (Not to mention publishing awesome female artists and writers in the process.) If you make comics that girls want to read, those girls will grow up into women who still want comics as a source of entertainment.   And guess what -- they&#039;ll probably even read some super hero comics.

The 50 year old women at my husband&#039;s office talk about Heroes the next morning around the break room coffee maker.  The X-men and Spiderman and Superman movies have made many of these characters household names again AND put them into the mouths of children (boys AND girls) who want to know these characters and grow up with them and spend their disposable income doing so.

If you want women to read comics, it&#039;s going to take years to undo what&#039;s been done.  Start with the kids.  Publish a wider variety of comics but don&#039;t try to dumb them down for us.  Publish more women artists and writers and let THEM help make this happen.</description>
		<content:encoded><![CDATA[<p>This is so backwards and, frankly, dumb, that it&#8217;s no wonder women (ha, wonder women) have no interest in mainstream comics.  </p>
<p>This sort of stunt is an INSULT to women.  What&#8217;s next, &#8220;Baking and Being Quiet&#8221; written by John Byrne?</p>
<p>Comic shops ARE a boys club.  We don&#8217;t like them, we don&#8217;t like being in them, they are not run the same way that every other store in the world is run.  Compare every store in any mall to any comic shop.  The only people who shop there know what they&#8217;re looking for. </p>
<p>But most importantly, don&#8217;t release titles that are &#8220;OK&#8221; for us to read.  It&#8217;s demeaning and you&#8217;re making bad choices to begin with.  The age bracket of women who watch Guiding Light are not going to come to a comic shop to buy the comics.  The corresponding age bracket of men who read comics do so because they&#8217;ve been reading since they were kids.</p>
<p>Now we&#8217;re on to something!  Want to get more women reading comics?  Make comics that GIRLS want to read.  If they grow up reading comics, they will continue to do so.  Then, you can publish a guiding light comic in 20 years when there is actually an AUDIENCE for it.</p>
<p>Scholastic is already doing this of course, publishing The Baby-Sitter&#8217;s Club series, Goosebumps, etc. etc.  (Not to mention publishing awesome female artists and writers in the process.) If you make comics that girls want to read, those girls will grow up into women who still want comics as a source of entertainment.   And guess what &#8212; they&#8217;ll probably even read some super hero comics.</p>
<p>The 50 year old women at my husband&#8217;s office talk about Heroes the next morning around the break room coffee maker.  The X-men and Spiderman and Superman movies have made many of these characters household names again AND put them into the mouths of children (boys AND girls) who want to know these characters and grow up with them and spend their disposable income doing so.</p>
<p>If you want women to read comics, it&#8217;s going to take years to undo what&#8217;s been done.  Start with the kids.  Publish a wider variety of comics but don&#8217;t try to dumb them down for us.  Publish more women artists and writers and let THEM help make this happen.</p>
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		<title>By: Mike Nicolai</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-26678</link>
		<dc:creator>Mike Nicolai</dc:creator>
		<pubDate>Wed, 25 Oct 2006 19:11:04 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-26678</guid>
		<description>They&#039;re not making Marvel better, they&#039;re just making Guiding Light worse...</description>
		<content:encoded><![CDATA[<p>They&#8217;re not making Marvel better, they&#8217;re just making Guiding Light worse&#8230;</p>
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		<title>By: Jesse</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-26669</link>
		<dc:creator>Jesse</dc:creator>
		<pubDate>Wed, 25 Oct 2006 18:26:15 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-26669</guid>
		<description>I&#039;m a 23 year old dude and I read Runaways and Spider-Man Loves Mary Jane... I&#039;m not really sure what that means exactly.</description>
		<content:encoded><![CDATA[<p>I&#8217;m a 23 year old dude and I read Runaways and Spider-Man Loves Mary Jane&#8230; I&#8217;m not really sure what that means exactly.</p>
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		<title>By: MattR</title>
		<link>http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/comment-page-1/#comment-26664</link>
		<dc:creator>MattR</dc:creator>
		<pubDate>Wed, 25 Oct 2006 17:42:33 +0000</pubDate>
		<guid isPermaLink="false">http://blog.newsarama.com/2006/10/25/brandweek-marvel-needs-women-gls-got-em/#comment-26664</guid>
		<description>Imagine how disappointed all those Brandweek readers will be when they turn on The Light next Monday, only to find no one with superpowers because that show&#039;s on Wednesday...</description>
		<content:encoded><![CDATA[<p>Imagine how disappointed all those Brandweek readers will be when they turn on The Light next Monday, only to find no one with superpowers because that show&#8217;s on Wednesday&#8230;</p>
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