Next Generation has an article up on Marvel Ultimate Alliance, the latest Marvel U. video game that comes out tomorrow. It reveals some interesting facts about the game, such as it having 23 different endings and a VIP “secret code” that unlocks the Silver Surfer:
Activision chose to get a bit more creative with its online efforts with a program that brought the more dedicated fans into a single community. According to Kostich, the results were excellent.
“We’ve done a lot of viral stuff and one of the things that we did which has been I think a huge success for this title, is we launched a VIP program that’s really for the insiders and the biggest fans in Marvel. We created a center community for them. It can be accessed at vip.marvelultimatealliance.com.”
He explained, “You’re actually invited to this program if you pre-sell a copy of this game at GameStop. There, when you pre-sell a copy of the game, you’ll get a special unlockable code for Silver Surfer and an invitation to become a VIP which you can pass along to twenty of your friends. It’s really an exclusive community that we’ve built to give these guys special access to information—early information as to who the characters are going to be and access to the developers and their thoughts on developing the game. So it’s really a fun insider community that, interestingly enough, has made this our highest trafficked piece of Marvel gaming property that we’ve had to date. And since we’ve launched the VIP community our website traffic has tripled. The results have been phenomenal.”
The game comes out tomorrow and will be available for the Playstation 2, Xbox, Xbox 360, PC, Gameboy Advance and PSP. For more info, visit the official website.