Comments on: Advertising Logic http://blog.newsarama.com/2006/10/05/advertising-logic/ The Blog@ Team and prominent comics personalities share what’s on their minds. Tue, 18 Jun 2013 23:55:25 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: JP http://blog.newsarama.com/2006/10/05/advertising-logic/comment-page-1/#comment-22016 JP Mon, 09 Oct 2006 04:45:01 +0000 http://blog.newsarama.com/2006/10/05/advertising-logic/#comment-22016 It may seem counter-intuitive, but bad reviews can work. Back in the 80's, religious nitwit Bob Larson reviewed some truly lame and barely known heavy metal album and described how violent, overly-sexual, depraved, and generally spawned from Satan it was. The band was excited to then watch their sales go way up. Way, way up. Other bands saw this and sent their albums in to be shredded on the air, and they benefitted from the bad reviews just the same. Bad press isn't as good as good press, but it can still get results. It spawns curiousity to see if the thing is really as bad as described. I see in the comments section that Healey specifically avoided giving the publisher any quotes that might look good on the cover or in solicitations. Sounds like she was ready for their any marketing tricks. It may seem counter-intuitive, but bad reviews can work.

Back in the 80′s, religious nitwit Bob Larson reviewed some truly lame and barely known heavy metal album and described how violent, overly-sexual, depraved, and generally spawned from Satan it was. The band was excited to then watch their sales go way up. Way, way up. Other bands saw this and sent their albums in to be shredded on the air, and they benefitted from the bad reviews just the same. Bad press isn’t as good as good press, but it can still get results. It spawns curiousity to see if the thing is really as bad as described.

I see in the comments section that Healey specifically avoided giving the publisher any quotes that might look good on the cover or in solicitations. Sounds like she was ready for their any marketing tricks.

]]> By: Sylv http://blog.newsarama.com/2006/10/05/advertising-logic/comment-page-1/#comment-21499 Sylv Fri, 06 Oct 2006 17:51:38 +0000 http://blog.newsarama.com/2006/10/05/advertising-logic/#comment-21499 I've heard theories about the "new wave" of ads before. The idea is that people are too used to positive, "hip" ads or ironic ads, so being bizzare or controversial is the new way to slip under the radar. These ads compete for cherished mental space in your head, not necessarily a positive first image. Marketing firms want people talking about the stupid/weird/nonsensical ad and post about it on their blog and host it on You Tube and...etc. So maybe the next time you're in the store you'll just REMEMBER their brand over their competitors. "to every man who’s ever given a stripper a dollar” I clicked on the link to the blog, and I have to say Karen's response to that line of the book was fantastic. I’ve heard theories about the “new wave” of ads before. The idea is that people are too used to positive, “hip” ads or ironic ads, so being bizzare or controversial is the new way to slip under the radar. These ads compete for cherished mental space in your head, not necessarily a positive first image. Marketing firms want people talking about the stupid/weird/nonsensical ad and post about it on their blog and host it on You Tube and…etc. So maybe the next time you’re in the store you’ll just REMEMBER their brand over their competitors.

“to every man who’s ever given a stripper a dollar”

I clicked on the link to the blog, and I have to say Karen’s response to that line of the book was fantastic.

]]> By: Lisa Fortuner http://blog.newsarama.com/2006/10/05/advertising-logic/comment-page-1/#comment-21243 Lisa Fortuner Thu, 05 Oct 2006 21:28:31 +0000 http://blog.newsarama.com/2006/10/05/advertising-logic/#comment-21243 Lyle -- I've heard that reasoning, but it seems awfully flawed to me. Lyle — I’ve heard that reasoning, but it seems awfully flawed to me.

]]> By: Lyle http://blog.newsarama.com/2006/10/05/advertising-logic/comment-page-1/#comment-21211 Lyle Thu, 05 Oct 2006 18:07:40 +0000 http://blog.newsarama.com/2006/10/05/advertising-logic/#comment-21211 Actually, I think the mentality is that making people aware that the book exists is the first battle. A review that trashes it isn't a bad thing because if someone finds out about it from a bad review, that's preferable to that person not knowing the book exists. Actually, I think the mentality is that making people aware that the book exists is the first battle. A review that trashes it isn’t a bad thing because if someone finds out about it from a bad review, that’s preferable to that person not knowing the book exists.

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