Motley Fool gives the thumb’s up to Marvel’s deal with Cryptic to develop a massive multiplayer online game based in the Marvel U.:
It’s a huge victory for several reasons — first, because it allows Marvel to create name recognition for lesser-known characters before they hit the big screen. Second, because it opens a new market for Marvel MMOs that the company previously had little investment in. And finally, because it leverages a partner that knows a lot more about developing video games than Marvel does.
Indeed, Marvel is a comic book publisher first and a movie studio second. Game development isn’t really in its DNA. But it is very much woven into the fabric of both Cryptic and Microsoft (Nasdaq: MSFT), which will publish the “Marvel Universe Online” for Vista-powered PCs and the Xbox 360.
It’s a fun article with lots of comic references … the author knows his Marvel Team-Up (or his Google, perhaps). You can read about the deal over at the mothership.