I was talking to a huge retailer last night who told me I had an unusually high number of African American readers. Someone told me this in the past at another store and I’d also heard that I have an unusually high number of female readers too. The female readers, I was told, were mostly new readers who came in via Manga and the movies and so found my Ultimate stuff the easiest to read because you could understand everything from a couple of trades. That makes sense and it’s the same deal with BMB.
But what’s with the African American numbers? That’s really interesting to me because I can’t figure it out at all. I remember hearing years back that X-Men had a very high black readership and that makes sense in a simplistic kind of way because it was a book dealing with people being judged because they were different from the majority. But I’m not sure what particular thing my writing has that brings in the African American audience. I was talking to Reggie Hudlin about the demographics ages back and he explained how white America and black America have mostly different top ten TV programmes. Why, I don’t know, but I find this fascinating and would be curious to hear what people think.
What makes readers float to a specific creator? JQ’s board, interestingly, has lots of old school fans. Brian B’s board feels like a high number of female readers and gay people. I think there’s a very specific identity to this board too and I like it. It’s funny how we all find our crew to hang out with.
As you might expect, this gives Millarworld posters the chance to bring out some generalizations:
“A larger percentage of Black people I would wager are more familiar with comics and comic book characters than most others. Just listen to any given rap record.”
“Most of the girls I’ve seen and/or talked to about comics are Niall Gaiman loving quasi-Goths.”
“all the black guys at my kung fu school read Marvel, including the guy I was best man for. So do most of the white guys, come to think of it. And all of them rate Ultimates above anything else.”