At Wizard’s website, Kyle Baker talks about his audience:
I follow the Barbie business model. Barbie makes three different kinds of dolls. They have the really cheap Barbie, which is just the entry level Barbie that’s just designed to freeze out the competition. They don’t make a lot of money on that one. The $20 Barbie that most girls buy that comes with some an outfit or some kind of accessory. And then there’s the $400 collectible Barbie that’s wearing the Bob Mackie outfit for the hardcore collector. And that’s great. They don’t say, “Gee, let’s just focus on that $400 collector.” It wouldn’t make any sense.
I have fans here who are older and will pay thousands of dollars for one of my 20-year-old drawings from the Shadow or Batman or whatever. I sold a Joker cover that I did in the ‘80s. I sold it for a lot of money, but I don’t make the mistake of thinking, “Maybe I should just go into that business, the nostalgia business.” Those people are gonna die. And then where are ya?
I’m very proud of the fact that when I do a convention I have a lot of children around my booth and I don’t see that a lot. In 10 years, I’ll still have a lot of children around my booth and everybody else’s fans will be dead. [Laughs]