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Citigroup buys Marvel. Or something.

September 12th, 2006
Author Graeme McMillan

Someone who has a better understanding - or, let’s face it, any understanding - of what this actually means, please explain all in the comments thread. But it sure seems interesting:

Citigroup believes Marvel Entertainment Inc.’s stable of comic book characters is underappreciated, and predicts shares will rise ahead of the company’s Spider-Man and Fantastic Four releases in 2007. Analyst Elizabeth Osur initiated coverage on the comic book publisher with a “Buy” rating and $27 price target. Shares recently traded up 41 cents at $22.61 on the NYSE… Osur said Marvel’s licensing division could pull in big numbers, possibly contributing more than 50 percent of the total corporate gross profit in 2006. That number could rise next year with the release of “Spider-Man 3.”

Update: Kitchengeek Jim Cowling corrects my stupidity in the comments:

Citigroup is advising investors to buy stock because they think it’s undervalued. Citigroup is not buying the company.

11 Responses to “Citigroup buys Marvel. Or something.”
  1. Jim Says:

    Citigroup is advising investors to buy stock because they think it’s undervalued. Citigroup is not buying the company.

  2. Kevin Frost Says:

    This could be very bad news. Last time Marvel was sold it was a huge mess and ended up with Marvel in bankruptcy. I just read ‘Comic Wars’ which is about Marvel being sold and re-sold and its bankruptcy, it’s a very interesting and has me on guard about situations like this.

    xo
    Kevin

  3. Andrew Says:

    The “buy” here, as Jim has said, only refers to individual stocks. This is Citigroup acting in a public advisory, not as a purchasing entity.

  4. Elio M. García, Jr. Says:

    What Jim says. It means, “Buy Marvel stock,” not, “We’re buying Marvel.”

  5. Jim Says:

    Dude, c’mon. Don’t beat yourself up. Besides, it’s *ignorance*, not stupidity. Everyone’s ignorant, but you aren’t stupid.

  6. Matt M. Says:

    Remember, ignorance can be cured. Stupidity, not so much.

  7. Jim Says:

    Not really, Matt. Ignorance can only be *mitigated* by the acquisition of knowledge. But information is effectively an infinite resource, so individuals are always ignorant, and we’re all pretty much equally ignorant.

  8. Matt M. Says:

    Let me rephrase. “Ignorance can be masked. Stupidity, not so much.”

    How’s that?

  9. Jim Says:

    Oh, fully. Ugly people can at least get surgery or wear paper bags. Stupid’s to the bone.

  10. Beta Ray Billy Bob Says:

    “Oh, fully. Ugly people can at least get surgery or wear paper bags. Stupid’s to the bone.”

    Stupidity may go down to the bone, but at least they’ll look great after the plastic surgey.

  11. del gorky Says:

    Wow, quite dumb. Not take an economics course, ever or just like read financial stuff. Too many comics not enough knowledge. This level of ignorance pretty much defines a willful demand to be stupid.

    If I had advised you to buy Mystery in Space, would you have said I was about to own the rights to it.

    I actually advise you to read the Wall Street Journal for like a month straight before attempting to hand out info on the business end of comics.

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