Someone who has a better understanding – or, let’s face it, any understanding – of what this actually means, please explain all in the comments thread. But it sure seems interesting:
Citigroup believes Marvel Entertainment Inc.’s stable of comic book characters is underappreciated, and predicts shares will rise ahead of the company’s Spider-Man and Fantastic Four releases in 2007. Analyst Elizabeth Osur initiated coverage on the comic book publisher with a “Buy” rating and $27 price target. Shares recently traded up 41 cents at $22.61 on the NYSE… Osur said Marvel’s licensing division could pull in big numbers, possibly contributing more than 50 percent of the total corporate gross profit in 2006. That number could rise next year with the release of “Spider-Man 3.”
Update: Kitchengeek Jim Cowling corrects my stupidity in the comments:
Citigroup is advising investors to buy stock because they think it’s undervalued. Citigroup is not buying the company.