Stanford University’s student newspaper rattles off its list of “Top Five Shockers of Summer,” with nods to Mel Gibson’s wild ride, and Pluto’s demotion. But what makes No. 2? No, not Parison Hilton’s annoucement of celibacy; that’s No. 4. The No. 2 spot goes to Spider-Man’s unmasking in Civil War #2:
Spiderman Unmasked — comic book nerds let out a collective gasp of horror as Marvel comics did the unthinkable: revealed Spiderman’s secret identity to the public. In what could only be described as the smartest marketing ploy ever, every enemy, friend and shmoe on the street knows that Peter Parker is your friendly neighborhood Spiderman — and Marvel’s sales execs couldn’t be happier. And while Marvel might be happy with the extra dough from the Civil War storyline they’ve been putting out, you have to ask yourself, “What on earth were they thinking?”
In case you were wondering, Gibson was No. 1.