TV Week takes an incredibly upbeat look at the appeal the superhero genre holds for media planners and other marketing types. If this were a sales seminar, it’d be titled, “What Superheroes Can Do For You“:
Before you chuckle and turn the page, consider a few things. First, the content available in the comic book hero universe is vast, deep and very fresh for use on the big screen. Second, audiences for hero content have the potential to be quite large, which increases the chances of producing a potential blockbuster. Finally, superhero content plays well across media platforms, which opens up potential revenue streams in games, in print and on the Web and other digital media as well. All of these reasons make superhero content a potentially powerful asset for use in media planning.
The article goes on to catalog the relative success of TV shows like Smallville, Blade and Who Wants to Be a Superhero?, and the use of product placement in movies such as Spider-Man 2 and X-Men 2.
For those media planners who may not be versed in All Things Superhero, TV Week recommends consulting Variety, Entetainment Weekly and, of course, Wizard, which it calls “the underrated player in the market.”
