While Marvel’s policy on homosexual characters isn’t new, The Advocate reports on what Joe Quesada said at Wizard World Chicago about why any Marvel books that star homosexual characters will be labeled as MAX books, providing a little more context and Quesada’s feelings on the policy:
Quesada apologized for the company’s practice but said that the policy came about because of the amount of negative media attention Marvel received with their 2003 series featuring the Western character Rawhide Kid and his sexuality. He cited the appearance of Stan Lee on Crossfire, where the legendary comics icon was blasted by Andrea Lafferty of the Traditional Values Coalition for his “irresponsible’ use of a children’s character.
“The last thing we want to do is have everybody come down on the entire comic book industry,” Quesada said, “and I do think it is ridiculous.”
Earlier this week Marvel announced a Teen Avengers direct-to-DVD animated project, which I assume is based on the Young Avengers. I wonder if Hulkling and Asgardian (homosexuals who are featured in a non-MAX title) will appear and be true to their comic roots.
Update: a couple of things from the comments section …
1) The article referenced above was based on a report from gayleague.com, written by Michael Fitzgerald. Check it out.
2) Apparently Teen Avengers is not Young Avengers. That’s what I get for assuming …

August 11th, 2006 at 4:56 pm
I didn’t realize our society today required companies to have a policy for gay characters. I just figured if a character was gay… they would be allowed to be gay. If they weren’t gay… they’d be allowed to not be gay.
August 11th, 2006 at 5:38 pm
Marvel’s agreement that the presence of a gay character requires a “Warning” of any sort is deeply offensive. Regardless of one’s politics or views towards homosexuality, gays do in fact exist. That a “Family Values Coalition” believes that children need protected from this idea is troubling, but unsurprising. That Marvel would kowtow to their delusional worldview is sad. Hopefully the poor children being raised in these psychotically Christian households will see the MAX label as a way to rebel, and buy the books specifically for that reason.
August 11th, 2006 at 6:11 pm
Gay as the new Rock’n'Roll? I like the thought of that.
August 11th, 2006 at 6:24 pm
A friend of mine is trying to get hired on the “Teen Avengers” DVD and I can tell you it’s not based on Young Avengers. It’s a different story.
August 11th, 2006 at 7:39 pm
Aren’t we glad Quesada is protecting “the entire comics industry” from .. err … well, at any rate it’s great that … err… he isn’t really doing anything, his hands are forced by outside agents and for the greater good he sacrifices …
I should just call him an idiot, a liar and a bigot and be done with it.
August 12th, 2006 at 8:06 am
I think this is a disgrace. Do we know if this is a policy that Quesada himself has implemented, or is this something that has been passed down from “on high?” (Marvel’s board of directors, etc.) Once the guilty party is established, comicdom assembled should begin a letter writing/petition signing campaign to express that this is *wrong,* in the strictest sense of the word. This is the equivilent of not having characters in comics that are Jews because you don’t want to offend Nazis (or Mel Gibson).
August 12th, 2006 at 7:07 pm
“Quesada apologized for the company’s practice but said that the policy came about because of the amount of negative media attention Marvel received [...]”
What ever happened to the phrase ‘no such thing as bad press’? At least he apologised for it… even if this is worse for the comic industry as whole to be in The Advocate, since (from the people I’ve met and talked to, at least) comic fans tend to be very open-minded people as a whole.
All I can say is, who’s side are you on?
August 14th, 2006 at 11:33 am
Again, Joe says the policy revolves around the RAWHIDE KID: SLAP LEATHER mini-series. I haven’t read this; I thought I’d heard that it was less a series about a character that happened to be gay (a change in the character that set some people on edge, since it seemed to come out of nowhere), but a story that focused on the character’s “gayness” (for want of a better term).
Clearly, Teddy and Billy (Hulkling and Wiccan) *are* gay; however, that’s an incidental fact in the story, more than a focal point. Perhaps that’s where the difference lies.
And I would think a book that was focused on a character’s heterosexuality would be a MAX book as well.
August 14th, 2006 at 11:42 am
“What ever happened to the phrase ‘no such thing as bad press’?”
These days, if you’re anti-gay, or even not advocating equal & fair treatment towards homosexuals, it’s BAD press.
August 14th, 2006 at 11:52 am
negative press, eh?
For the longest its been my suspicion that the real reason the comics industry and particularly Marvel Comics took such a hit in the nineties was because of the 90s version of this: Northstar outing himself as gay
I dont know if anyone else remembers but THAT whirled up a Real ****storm in the media. Rawhide kid came out during a time when homosexuality has become somewhat ‘vogue’ with so many celebrities coming out and tv shows with homosexual themes… but it wasn’t like that 10 years ago.
Especially considering that the average comic reader during that time was in his teens or younger can you imagine that middle american Moms would want their little boys in in comic shops that sold…..
homosexual comics
The fact that the Northstar cover in question had him screaming like he was taking up the arse definitely didnt help the cause
August 14th, 2006 at 11:53 am
Did they have to make “Rawhide Kid” be the gay western character. That is worse than “Asgardian”.
August 14th, 2006 at 11:57 am
They should have countered by expressing comics aren’t for children.
Bending over backwards anymore to right wingers may result in more rules like the comics autority before.
The best writers and stories came from England in decades past because they didn’t have the code. V for Vendetta would never be published in the States back then.
August 14th, 2006 at 12:19 pm
Funny how DC can have gay characters without warning labels but Marvel can’t. On top of that, the industry needs to stop worrying about what these nutty groups say. Bunch of nuts trying to tell everyone what they should or shouldn’t read or watch.
Comics are an easy target for these groups because it is such a fringe element of the entertainment industry and because the general public still has the image of comics as a medium for children.
Marvel should show some backbone like they did in the seventies when they printed stories without Comic Code Authority approval.
August 14th, 2006 at 12:21 pm
Yeah, I gotta say The Advocate responding to something Quesada said 3 years ago is kind of wonky to me. Nonetheless, the policy doesnt seem to be implemented often really. And id point out Young Avengers as an example of this. Even if the homosexual angle isnt a main focus is a really big part of whats great about the title, diversity. Im glad Quesada apologized, but this seems like something that came down from the higher ups and not implemented by Quesada. Dont shoot the messenger is what im tyring to say I guess.
August 14th, 2006 at 12:26 pm
“Yeah, I gotta say The Advocate responding to something Quesada said 3 years ago is kind of wonky to me.”
The Advocate is responding to a report posted on GayLeague.com from this year’s Wizard World Chicago.
August 14th, 2006 at 12:29 pm
“The Advocate is responding to a report posted on GayLeague.com from this year’s Wizard World Chicago.”
About something Joey Q said 3 years ago.
August 14th, 2006 at 12:36 pm
The GayLeague.com report is from WW Chicago ‘06, when someone asked Quesada about previous Rawhide Kid/”MAX” comments.
The question refers, at least indirectly, to comments Quesada made in a February installment of “Joe Fridays” at Newsarama.
August 14th, 2006 at 12:36 pm
To those lauding DC in place of Marvel, I don’t think DC has gay character that has their own solo series right now that I’m aware of. I love DC, too…but we can’t give them credit for something they haven’t really done yet. They have supporting gay characters, just like Marvel.
August 14th, 2006 at 12:40 pm
The problem with the Rawhide Kid mini-series actually lies in not his being gay, but that his being gay was playedf up for laughs! It was an insult to anyone who knows anything about the “straight” communitys view of the sterotypical gay life. It was gay western hero as seen through the eyes of a teenage male straight Howard Stern listener!
August 14th, 2006 at 12:43 pm
“Funny how DC can have gay characters without warning labels but Marvel can’t.”
Marvel have gay characters without warning labels. Young Avengers and Runaways?
The issue comes in (apparently) when the character is the starring character, and I don’t think Marvel or DC have any books like that right now.
August 14th, 2006 at 12:50 pm
“Marvel have gay characters without warning labels. Young Avengers and Runaways?
The issue comes in (apparently) when the character is the starring character, and I don’t think Marvel or DC have any books like that right now. ”
Pretty much. Yeah.
August 14th, 2006 at 12:51 pm
Stuff like this is why I find it hard to understand how anyone can debate that DC is the best of the two. They’re simply ahead of Marvel in every way that counts. Cop excuses for Marvel all you want.
August 14th, 2006 at 1:07 pm
Just a thought, but maybe the negative reactions towards “Rawhide Kid” stemmed from the fact that it was a dismal piece of work? And that’s not even taking into account the fact that Jemas and Quesada played it up as some blatantly flamboyant PR stunt.
August 14th, 2006 at 1:10 pm
Regarding the DC vs. Marvel side of this debate… you could very easily use DC’s editorial interference and their forced “toning down” of the Midnighter & Apollo’s relationship as an argument against DC being more “accepting”… DC is just as guilty as censoring or giving gay characters a “warning” label as Marvel
as for the comment itself… if a character’s sexuality (straight or gay) is the sole focus of a story or mini-series, it SHOULD be labeled with a warning… because, though the medium is mainly patronized by male readers in their late teens through their 40’s, comics still SHOULD be acceptable for all ages reading… and a focus on the sexuality of a character isn’t exactly literary fodder for children to digest… as evidenced by the difference between the Rawhide Kid mini being a MAX title and the relationship of Hulkling and Wiccan in Young Avengers… one story focuses on the character’s sexuality while the other has that sexuality in the peripheral
August 14th, 2006 at 1:34 pm
I wish that these people would stop trying to push their values onto us with these needless and inflammitory campaigns. These people need to keep their sexual perversion and fetishes to themselves. What’s next on this campaign, golden showers to repel Green Lanterns?
August 14th, 2006 at 1:38 pm
That DC pulled back the presentations in The Authority does not mean their policies are equivalent to Marvel’s. There are plenty of DC characters of the LGBT stripe running around in books without warning labels. That materially makes DC’s policy different from Marvel’s.
Compare DC’s comments to the press on Batwoman, a character who just appeared in 52 without a warning label, to Quesada’s comments at Wizard World. Check out the gayleague’s site and look at the difference in representation of the LGBT community in DC vs. Marvel.
August 14th, 2006 at 2:04 pm
Wow. In response to Mr. Payton’s comments, I think someone is really misunderstanding the issue. The Advocate is not trying to push “perversion and fetishes” on us, whoever “us” may be. They’re not making up petitions to get more anal sex (which many heterosexuals indulge in, I might add), but that characters who are also gay aren’t automatically marginalized in the MAX ghetto. Marvel’s policy is profoundly offensive. If you don’t like titles with gays in them, don’t buy the books. The fact that someone would interpret the Advocate’s position as a call for golden showers in Green Lantern comics is willfully ignorant, reprehensible, and downright wrong.
August 14th, 2006 at 2:08 pm
I was at the panel that he made the comments about gay characters. I assure you he ment no ill will. He, and Marvel for that matter, is stuck in a horrible position. You try to present real life issues and get blasted for putting them in “children’s literature.” I don’t think anyone here would say comics are “just for kids,” but that is NOT how the rest of the world views them. They really do think like Fred Wortham thought in the ’50s. This is what Marvel has to deal with. This is what our industry has to deal with. And until that thought process is done away with, issues like extreme violence, religon, and sexuality are going to be handled with, sorry for the pun, kid gloves.
You might like to know that Quesada commented on Spidey and the possibility of a divorce and said “He will never get a divorce. What do you think middle America would say when they picked up the paper and read ‘Spiderman gets Divorced.’” It falls in the same category.
Joe is doing amazing things with the post Jemas era of Marvel. Civil War is a perfect example. Give him some credit here.
August 14th, 2006 at 2:09 pm
Please. Irresponsible use of a children’s character is showing Mickey Mouse in an orgy, not making a superhero gay.
These people need to get the hell over it.
August 14th, 2006 at 2:15 pm
And Marvel has Hulkling, Wiccan, Karolina, Northstar (both 616 and Ultimate), Ultimate Colossus and many others running around in books without warnings too… neither company is any better when it comes to their mainstream diversity… (although until recently, the best selling comic to prominantly feature gay character just happened to be at Marvel with Young Avengers)
plus… DC slapped a Mature Readers tag on the Authority before you even so much as saw A & M kiss on panel, much less lie in bed together… so yes… DC did no better than Marvel when it comes to putting warning labels on any comic that explored the homosexual sexuality of a character.
I’m just tired of this “company X is better than company Y because…” bullsh*t…
both of them have some stupid editorial policies and neither of them is better than the other when it comes to this…
homosexual characters are perfectly fine in all ages comics… stories that are blatant explorations of said sexuality are NOT fine for all ages comics… the exact same is true of hetero, bi, trans and all other sexual persuasions… sexual exploration stories should be labeled with warning labels and reserved for mature audiences and not for little johnny to pick up right next to his Teen Titans GO! comic… they aren’t meant for 8 or 10 or even 14 year olds… they are meant for people mature enough to understand the story as more than a “porn” comic
August 14th, 2006 at 2:23 pm
Suggesting the need for any book with a gay character to have an “adult” lableing seems to me to betray a lack of creativity that (before civil war anyhow) has been very evident at marvel of late.
Yes a story with a gay character could be sexually explicit but it could also be perfectly innocent and without reference to sexual acts as could depictions of hetrosexual characters.
Also I would like to say that I am a homosexual woman who works in a comic shop in the uk and I have encountered zero pedjudice because of my sexuality.In my experince comic fans are mostly very understanding people.
August 14th, 2006 at 2:28 pm
How many times do you think it’ll need to be pointed out that Marvel DOES HAVE gay characters in their non-mature reader comics before people stop bashing them for this failing?
August 14th, 2006 at 2:32 pm
“How many times do you think it’ll need to be pointed out that Marvel DOES HAVE gay characters in their non-mature reader comics before people stop bashing them for this failing?”
some people just won’t listen to facts and are so intent to jump to a conclusion or prove their POV that they don’t care
August 14th, 2006 at 2:51 pm
No one said Marvel has no LGBT characters. The point being made is that Marvel has a policy stated by their person in charge that all representations of LGBT persons must be labelled and DC does not.
Another distinction you might notice is that the decision to label Authority happened over 6 years ago, under a different editorial leadership, and Quesada is speaking now as the person in charge.
Who, today, has the more progressive policy, DC or Marvel?
August 14th, 2006 at 2:51 pm
DC is putting out a Midnighter comic in the fall, and to the best of my knowledge, it won’t be a Mature Readers title. And that, to me, is the point. DC is putting out a book starring a gay character. There is no inidication that it will be “exploring” Midnighter’s homosexuality. If the focus of the book was on Midnighter’s homosexuality and featured a bunch of graphic sex, then sure it should have a Mature Readers label, just as any comic featuring a bunch of graphic hetero sex scenes should also have a Mature Readers label.
The point is, I think, that even if someone had a great Northstar, Hulkling, Wiccan, or Ultimate Colossus, Marvel would slap a MAX label on the book (if they published it at all) for the sole reason being that the character is gay.
Another point might be that because of the policy, Marvel is basically discouraging people from pitching books starring gay characters, because, as someone else pointed out, MAX is Marvel’s ghetto.
If DC had the same policy, it might not mean the same thing because they have two imprints (WS and Vertigo) that produce Mature Readers titles with much, MUCH more support than Marvel gives to the vast majority of their MAX books.
August 14th, 2006 at 3:00 pm
“DC is putting out a Midnighter comic in the fall, and to the best of my knowledge, it won’t be a Mature Readers title.”
I think it is.
August 14th, 2006 at 3:12 pm
Wildstorm is about as much DC as far as the public is concerned as the MAX line.
My bigger thing here is why does the Newsarama front page have a link that says the Advocate CALLS Marvel on this policy…when all they do is report that it is a policy? There’s no challenging in the linked article AT ALL.
August 14th, 2006 at 3:33 pm
“There is no inidication that it will be “exploring” Midnighter’s homosexuality. If the focus of the book was on Midnighter’s homosexuality and featured a bunch of graphic sex, then sure it should have a Mature Readers label, just as any comic featuring a bunch of graphic hetero sex scenes should also have a Mature Readers label.”
first of all… you can “explore” a character’s sexual preference without it including graphic sexual acts…
“Another distinction you might notice is that the decision to label Authority happened over 6 years ago, under a different editorial leadership, and Quesada is speaking now as the person in charge”
no, it happened 3 (maybe almost 4) years ago, as the Eye of the Storm titles didn’t appear until late 2002 or early 2003. the Authority didn’t get a label until the Eye of the Storm era titles. And Paul Levitz is still there (the same person who Millar has publically stated edited and censored his Authority and told him to “tone down” A & M’s relationship), so it is STILL the same editorial leadership. even if some of the leadership has changed, the actual individual that made that particular relationship an issue is still there.
Additionally, if Marvel has the policy that all representations of homosexual characters should be labeled, they are doing a pretty p*ss poor job of enforcing it, since we saw Ultimate Colossus and Ultimate Northstar go out on a date together and it was stated as that. And Kirkman has been exploring that dynamic in the main title with the friendship of Nightcrawler and Colossus.
Neither company is any better than the other… neither have prominantly featured characters of diverse backgrounds, and their recent efforts at doing so have seemed (at best) forced… and in only 1 case has Marvel labeled a title because it prominantly featured a homosexual character… and that was because of the substance of the story (and not the subject matter itself)… the subject is something that’s shown quite often in the books, the actual substance has been labeled as Mature Readers in 1 case… granted, that makes it DC 0 - Marvel 1… but it’s not exactly like DC is all that much ahead of the game ehre either…
plus, the whole Batwoman thing just seemed as big of a PR stunt as Marvel did with both Rawhide Kid and Arana when they were introduced
August 14th, 2006 at 3:48 pm
Correct me if I’m wrong, but wasn’t there an issue of the Avengers a couple of years ago that opened with Yellowjacket and the Wasp in bed and it was obvious that Yellowjacket was using his powers to get his ex-wife off? Further, didn’t that issue ship without a content warning? If I’m correct, it would seem that Marvel has a double standard.
August 14th, 2006 at 3:52 pm
Maybe I should not have used the word “explore”, but that doesn’t change the point I was making.
I also think that it’s incredibly hypocritical that Marvel won’t put out a solo gay character without a MR label, but they will allow them to be prominiently featured in team books. Doesn’t seem to make sense.
And also, I don’t know that you can even put The Authority’s MR label in the same group as what Marvel is doing. That book was part of a line-wide change. All of the WS books that were launched at the same time were MR, this wasn’t a reactionary label put on a book because characters were gay.
Another thing is that, from what I understand, the Rawhide Kid book wasn’t in any way graphic. It seems the ONLY reason it was published as a Max book was because he was gay. I don’t remember reading anywhere that the Rawhide Kid was in any kind of actual gay relationships. In fact, what I do remember reading in reviews when the book did come out was that it was just a few instances of innuendo.
And it seems to me that the Quesada quote, ragarding the western titles they were putting out, was that the very mention of Rawhide Kid being gay was going to mean a MAX label.
And another counter-point: no matter what the general public sees WS as, it is well supported by DC, much better supported than MAX. None of the Eye of the Storm books set the charts on fire, but WS still ordered a second “season” of Sleeper because they really liked the book. I read a recent interview with Ed Brubaker in which he said that Jim Lee basically convinced him to keep going on the book, even though it wasn’t a terrific seller.
When was the last time Marvel gave a MAX book that kind of support?
August 14th, 2006 at 3:55 pm
Are we all forgetting that for the last few months Marvel has been publishing a comic with a gay lead in marvel Team-Ip. Last time I checked that wasnt under the MAX label.
August 14th, 2006 at 4:27 pm
Did Joe ever apologize for taking anything Andrea Lafferty says seriously?
August 14th, 2006 at 4:35 pm
You got me that Authority wasn’t labelled until 2003. I misremebered and apologize.
I maintain that Quesada has stated that Marvel will not allow a lead character to be LGBT in an unlabelled comic, and DC has never stated that they have such a policy, and that that is the difference. You can point out all the LGBT characters Marvel has currently, but the fact remains that the boss at Marvel has said No Gay Lead Characters, unless labelled, and the boss at DC has not. That is the difference.
And I think Garth got it right. Why are LGBT characters allowed as non-leads, but not lead characters?
August 14th, 2006 at 4:52 pm
You left off this quote from Quesada in the Advocat article, which proves he’s not a homophobe, just someone who has to uphold a policy he doesn’t agree with:
Quesada said he hopes for a positive change in the future and looks forward to a time when the political climate creates a less controversial environment for gay and lesbian characters in their own books, adding, “I hope it changes next week.” (The Advocate)
August 14th, 2006 at 5:14 pm
I have a gay brother that I’m very close to. While I may not necessarily agree with his lifestyle, I support him and love him as my brother. I want nothing but happiness for him and his partner. I have no problem with gay people living their lives as they want to and being happy. As a father, I’m tired of every time I turn around having gay issues presented in material that my kid is exposed to. Yeah, I know that she’ll be exposed to gay people in her life, but while she’s an underaged minor, sexuality issues aren’t really something that she should have to deal with. Marvel isn’t saying ‘NO GAY CHARACTERS’, they’re just putting some info out there for parents with underage kids that help us keep our kids from reading something that they really don’t need to be dealing with before their teens. Stuff that’s going to do nothing but confuse them. I applaud comics for providing a ratings system, simply for information purposes. Am I for censorship? Hell, no! It is nice to know at a glance, though, what the conent matter is. I never would have known that Young Avengers had gay characters in it otherwise. Having these ratings doesn’t stop YOU from buying them, but it does help ME in keeping my child from being exposed to things she’s not ready to deal with in life. BTW, my brother agrees with this.
August 14th, 2006 at 6:24 pm
This is a “damned if they do, damned if they don’t” situation.
If they do put gay characters into comics, they’re accused of an gay agenda or pushing something sinful in a supposedly kids medium. See the first 3-4 lettercolumns in Young Avengers where every letter was a debate about this. Then most of the time, when they do put a gay character in a comic, it’s just a minor part of the character that you either forget about it because they don’t explore it, or is so insignificant you wonder why they bothered in the first place.
If they don’t, they’re accused of not being realistic or being a homophobe.
BTW, is the new Blue Beetle gay?
August 14th, 2006 at 6:56 pm
Your viewpoint is a bit naive and silly, “Shadowrogue”. Sexuality, the way you’re using it, doesn’t refer to an actual act of sex or to any sexual content. It refers to the gender of the person they could have a relationship.
In what way does the knowledge that some guys date guys and some girls date girls harm your daughter? Or force anything into her life? Since, as you seem to say, it’s all over the place anyway, surely your daughter isn’t so sheltered and ignorant as to have never heard of homosexuality. So, enforcing some kind of mature readers label on a title to keep that information from those preciously sensitive children who can’t possibly function if they know about homosexuality (I love sarcasm, see) isn’t in any way contributing to your daughter’s development at all, other than perhaps sheltering her and allowing her to grow up a little less aware that some people live their lives differently than you do.
Would you want a similar warning on books featuring atheists? Jews? Muslims? All you’re doing is categorizing a lifestyle that’s different than yours as something that young people can’t understand. It’s not sexual content- because there is none. If we were discussing Billy and Teddy giving each other oral, then, sure, let’s slap a MAX label on the book. But until then… Homosexuality isn’t sex. It’s unfortunate that there are people who can’t grasp that.
For the record… Do you try and keep the idea of terrorism from your daughter’s life? Do you allow her to think every country in the world has the luxuries we do? Do you teach her to turn a blind eye to everything that, whether you’re right or not, you don’t agree with?
My other curiosity, and this sort of leaves your entire post as rather suspect of being a plant, entirely dishonest, and/or just plain misinformed… What information on the cover or in the ratings systems informed you that Young Avengers features gay characters? Because I’ve got to say, in the thirteen issues I own, I’ve never seen a cover blurb or warning to parents that there’s homosexual content… Which, in your post, you state that without such ratings on Marvel comics you’d never know there were gay characters featured. How’s that work?
August 14th, 2006 at 7:31 pm
Jeff wrote:
>Did they have to make “Rawhide Kid” be the gay western character
You’re right: they should have used Kid Colt instead. Then they could have used some “Hung like a horse” jokes.
Like it really matters which Western character of days gone by (probably never to be used again anyway) they had decided to make a bit limper in the wrist? Let’s be honest: this sort of a complaint isn’t really “Why did they have to use *that* character?”, or even the favorite “Why couldn’t they create a new character for this?”, but rather “Why did they have to do this at all?” It’s a pig smeared with lipstick, trying to hide phobic disgust.
August 14th, 2006 at 8:03 pm
What policy? Runaways and Young Avengers didnt become Max titles. More over reaction on a non story.There are more openly gay characters at Marvel now than ever before,and Joe should be commended on that.Lets face facts,the comic book reading community isnt that openminded. Create a character that isnt a straight white religious vague male, and the uproar always comes. Calls of PC and Reverse Racism fill the net. Continue to support quality books with gay characters in them,and have your friends do the same, and find that Marvel/DC/Whatever will increase the amount of gay representation.
August 14th, 2006 at 8:04 pm
What led me to believe that Young Avengers has gay characters was, in truth, this article. I should have left out the word ‘otherwise’; that’s what happens when you try to squeeze in a quick post while at work!
But cool, I’m a plant. I always wanted to get into the business! :0
Hey, Beetle, you got kids?
August 14th, 2006 at 8:36 pm
You know what, beetle? Let me go at this a different way…
Why are you trying to impose your way of thinking or your lifestyle or the lifestyles of others onto me and my family? I have the right to raise my family as I see fit, which, btw, is all about tolerance towards others and not hating those who are different (did you miss the part where I said I had a gay brother?). If you’ll note in my original post, I didn’t make any mention of trying to impose MY lifestyle or beliefs on others; I don’t want the content of books or any other media to adhere to what I believe is right or wrong. The purpose of my post was state my support of a rating system that lets me know at a glance the content of a comic, so that I can determine whether or not it’s appropriate for my child, according to MY FAMILY’S belief’s, not yours (and what I intended to say in my original post was that I would not have known that Young Avengers had gay characters in it if I hadn’t read this article). A rating system SHOULD NOT be used to control content. Ever. I firmly believe that if there’s a market for it, print it. Just let me know what I’m getting beforehand.
BTW, thanks for the namecalling, beetle. I respect your opinions, but then what do I know? My viewpoints are silly and naive, and even with a gay brother that I’m close to, I obviously can’t grasp what homosexuality is. Oh, yeah, and I’m a plant who is dishonest and totally misinformed.
August 14th, 2006 at 8:54 pm
Shadowrogue wrote:
>The purpose of my post was state my support of a rating system that lets me know at a glance the content of a comic, so that I can determine whether or not it’s appropriate for my child, according to MY FAMILY’S belief’s, not yours (and what I intended to say in my original post was that I would not have known that Young Avengers had gay characters in it if I hadn’t read this article). A rating system SHOULD NOT be used to control content. Ever. I firmly believe that if there’s a market for it, print it. Just let me know what I’m getting beforehand.
August 14th, 2006 at 8:57 pm
Okay, something went wrong with that post. Sorry. To Shadowrogue: I said that I can understand how a rating system would help you to determine what is appropriate reading material for your child. I also do not think your comments are a plant.
August 14th, 2006 at 10:28 pm
Shadowrogue… Wow, pressed a button, huh? Given that I never once voiced my opinion on homosexuality, on Quesada’s view on the matter, on the policy- on anything, really, other than your post -I’m not sure how you can say I’m ‘forcing’ anything on you and your family. Nor did I namecall; I may have suggested flaws, but I was reacting to the content of your post, and what you put out there. I can’t help that you misrepresented what you were supposedly trying to say. In fact, even had you left that ‘otherwise’ out, your post STILL makes no sense whatsoever.
Your statement in the original post points out that you’re thankful for a ratings system because it alerts you that there’s inappropriate, homosexual conduct in a comic. But now you say it’s this article that did that, and not the ratings system, and that THAT is what you meant… Which means the content of what you said is even more nonsensical.
But yours was a predictable and laugh out loud kneejerk reaction (two of them!) and I thank you for that.
And actually, I didn’t outright say you were a plant. I was pointing out a statement in YOUR post that made zero sense, and suggested that you were commenting on a subject you were entirely uninformed of, and then I suggested reasons for it. If you found that offensive, sorry, but this is how you paint yourself.
I really don’t care how you raise your family. I was asking questions because, logically, what you’re saying makes no sense. Sure you should be able to guide your children into and out of what you find appropriate. But I can’t imagine that letting your daughter see a comic with a gay kid in it is going to scar her psyche, especially if she’s aware that this alleged uncle of hers likes guys. Unless what you’re saying is that homosexuality shouldn’t be represented or acknowledged in any medium that isn’t aimed at someone over eighteen? Again… I can’t help the lack of clarity in your posts. That’s on you.
Speaking of, if you’re just supporting a ratings system, you’re still missing the point of the discussion. Nobody here was arguing against a ratings system. The point of disagreement is that many don’t think it’s fair that there’s a policy in place to say ‘a gay character can’t star in a Marvel comic unless it’s under the MAX banner’. And re-read your post, where your main point is this:
“As a father, I’m tired of every time I turn around having gay issues presented in material that my kid is exposed to. Yeah, I know that she’ll be exposed to gay people in her life, but while she’s an underaged minor, sexuality issues aren’t really something that she should have to deal with. Marvel isn’t saying ‘NO GAY CHARACTERS’, they’re just putting some info out there for parents with underage kids that help us keep our kids from reading something that they really don’t need to be dealing with before their teens. Stuff that’s going to do nothing but confuse them. I applaud comics for providing a ratings system, simply for information purposes. ”
Not sure what sort of material your not even a teen daughter is exposed to that’s filled with “homosexual issues”… Spongebob? Harry Potter?
There are no “homosexual issues” in Young Avengers. There are two guys in a loving relationship together. That’s not a homosexual issue any more than Kitty Pryde loving Pete Rasputin is a heterosexual issue. It’s people who love each other. And just like the characters in Young Avengers, any comic featuring a homosexual character won’t necessarily revolve around “homosexual issues” Except, y’know, for the people who think gays are a problem or, at the very least, shouldn’t be able to see themselves recognized in an unsegregated media.
The ratings system doesn’t tell parents what’s in a book… which I suspect you can probably figure out. It suggests an age guideline. It doesn’t differentiate between ‘over eighteen because Punisher feeds people to sharks’ and ‘over eighteen because the main character is a chick who dates other chicks’. So, again, another of the fallacies riddling every inch of your post.
How would a kid being around homosexuals, fictional or real, ‘confuse’ them? Isn’t it rather more confusing to introduce the notion to them later? And what if that kid -is- gay? Heck, it’s even more confusing! And this isn’t me trying to impose a lifestyle on you; it’s me saying ‘hey, this is a group that exists, and pretending they’re not out there or somehow more CONFUSING than heterosexuals’ doesn’t make any sense from my perspective, nor do you express how it’s confusing in the least. Ironically, you’re the most confusing part of this entire thread. At least the one poster who was an outright homophobe clearly identified what he was trying to say.
C’mon, admit it. You just wanted to play the ‘I have a gay brother’ card. Heh.
And, by the way, what does it matter if I have kids or not? Other than mine might grow up with open minds and hearts to differences in people because I don’t lead by the example that people are more or less scary based on who they date?
August 14th, 2006 at 10:39 pm
Wow. Looks like *I* touched a nerve. Thanks for taking the initiative to judge me. And don’t deny that you did.
To everyone else, sorry this talkback degenerated into what it did. I’m out.
August 14th, 2006 at 10:42 pm
Umm, no, I didn’t judge anybody. Still can’t figure out what the point was.
And, no nerve touched… Sorry you can’t respond to anything I asked you. Hope you have better answers when your kids ask.
August 14th, 2006 at 10:53 pm
http://www.gayleague.com/forums/display.php?id=411
Hello, I reported these facts, the Advocate merely paraphased and quoted information I researched and wrote. Please click the above link for the original article!
August 14th, 2006 at 10:53 pm
Okay. Got it. You win. Ya sure showed me. Lesson learned. You have proven your superiority. I am awed.
August 15th, 2006 at 12:53 am
Wow, that’s what I get for being away from the computer for most of today … holy crap! 59 comments!
Anyway, a couple of things:
1) I agree with those who say it doesn’t sound like this is Joe’s policy, but a Marvel policy he is forced to live with. One of the reasons why I posted this was because he publicly said he thought it was “ridiculous.” The fact that Marvel had such a policy has been reported before; to me Joe’s public reaction to it was the news.
2) Apologies to Michael Fitzgerald, who wrote the original article on this that the Advocate article was based on. I’ll add an update to the post to give you credit.
3) Shadowrogue and beetle1million … I think you both have something worthwhile to say, but it’s starting to get personal. Please cool down a bit before posting again, or continue your game of one-upmanship over email, or just back off before it degenerates any further. Thanks.
4) Re: The upcoming Midnighter series … if it doesn’t have a warning label, I’m not sure it’ll be worth getting. And that has nothing to do with his sexual orientation.
August 15th, 2006 at 4:16 am
@Shadowrogue
Ignoring for a moment that homosexuality is _not_ a lifestyle choice, IKEA furniture is, your position is nonetheless nonsensical.
Because, if there’s a homosexual lifestyle, surely there’s a heterosexual lifestyle, a Christian/Muslim/Buddhist/atheist lifestyle, a Republican/Democrat/Libertarian/Green lifestyle, a meat-eating/vegetarian/vegan lifestyle and so on. Per your desire to control the kind of lifestyles your kids is exposed to, there would have to be content warnings/ratings system for each of these.
Of course this leads straight into nonsense, but it’s the logical conclusion from a “restrict exposure to lifestyle X” policy. Unless of course you admit to thinking homosexuality is somehow special, which unfortunately means admitting to bigotry.
Otherwise, you are (and should be) restricted to doing what everyone else does: check the material before handing it to your kid. If that is too much, why not seek out a third-party service that does the work for you and alerts you to the “lifestyle choices” _you_ find objectionable.
August 15th, 2006 at 8:43 am
I am in the position of looking at this from both sides–
that of a retailer (because I manage a comic shop), as well as that of a comics fan, who has been reading comics faithfully for almost 20 years now….
In the article, Joe Q. states that Marvel recieved negative media attention due to the rawhide kid mini-series.
As someone who actually read the mini as it came out, I can tell you that the mini-series did not focus solely on Rawhide Kid’s sexuality. INstead, it was a hilarious satire on the old west conventions that cowboys were so macho in a time where ‘men were men’.
Breaking that stereotype in fun and hilarious ways, was the rawhide kid, in brightly colored garb and perfectly shined and polished accessories.
The story revolved around a young boy who was ashamed of his father, who was a coward. It was the gay old rawhide kid who showed this boy that macho doesn’t mean you have to fight, and he also taught the boy to accept his father for who he was.
Was the story over the top? Yup. Was it funny? Yup. Was it illustrated by industry legend John Severin? Yup.
It got the MAX label, purely due to the fact that it was to be marketed solely as a ‘gay book’, and I think that is why Marvel got the negative press. Because, to be honest, as loud as people got on message boards about how ‘wrong’ the story was going to be and how horrible it was to have homosexual characters in comics–not very many people bothered to actually READ the mini.
Funnily enough, there was a mini series by Mark Millar being published about that time. It was called ‘Trouble’, and was published under Marvel’s very short lived EPIC Line they tried to restart up.
The story was based on characters from Spider-Man…and showed a young Aunt May and Uncle Ben, and Richard and Mary, I belive. IT was all about how they discovered sex while at summer camp, and the abundantly drawn women (courtesy of the Dodsons). Due to the rampant and unprotected underage sex going on (resulting in teen pregnancy) I wonder why this book was not given the MAX label, but the fairly innocuous double entendres in Rawhide Kid WERE.
Guess that’s a question for a future Joe Q column.
–Ron Thibodeau
Manager, Comicopia
August 15th, 2006 at 9:27 am
Hi, JK,
Thanks for correcting the source of the original article and giving Michael credit. Here’s a link to my follow-up editorial.
http://www.gayleague.com/forums/display.php?id=413
Thanks again!
Joe Palmer
August 15th, 2006 at 5:34 pm
Quoting various commentors:
if a character’s sexuality (straight or gay) is the sole focus of a story or mini-series, it SHOULD be labeled with a warning
I’d agree with that ideal, but JQ didn’t specify characters where sexuality is the sole focus of the story, just any series starring a gay character, which leaves one wondering if Marvel realizes that a gay character can star in a comic without it turning into panel after panel of raunch, especially after Rawhide Kid.
DC slapped a Mature Readers tag on the Authority before you even so much as saw A & M kiss on panel, much less lie in bed together
The Authority was viewed by audiences as a mature title from the beginning due to violence (which seems tame compared to Infinite Crisis) and language. There was good reason for that book to have a mature rating and no one at DC never made any official statements (like JQ did) that said the book was MR primarity because of the gay couple
How many times do you think it’ll need to be pointed out that Marvel DOES HAVE gay characters in their non-mature reader comics before people stop bashing them for this failing?
The controversial statement wasn’t about gay characters as part of a series’ ensemble or supporting cast, it was an overall edict that no comic starring a gay character could be anything but a Max title.
If the statement were contradicted by Marvel’s output, it makes JQ look out-of-touch and unaware of what’s going on in Marvel’s titles (unless he were trying to subvert the policy).
The point is, I think, that even if someone had a great Northstar, Hulkling, Wiccan, or Ultimate Colossus, Marvel would slap a MAX label on the book (if they published it at all) for the sole reason being that the character is gay.
Another point might be that because of the policy, Marvel is basically discouraging people from pitching books starring gay characters, because, as someone else pointed out, MAX is Marvel’s ghetto.
If DC had the same policy, it might not mean the same thing because they have two imprints (WS and Vertigo) that produce Mature Readers titles with much, MUCH more support than Marvel gives to the vast majority of their MAX books.
Exactly, Garth.
August 15th, 2006 at 5:38 pm
[/i]
You think a [b]Garth Ennis[/b] written series about [b]Midnighter[/b] who has a tendency to punch [b]thru[/b] people [i]isn’t[/i] going to be labeled for mature readers?
And there’s a difference between a character in some unknown subline, and someone who teams up with Spider-Man.
When DC says they’re going to publish a Batwoman series, then you can compare it to a Marvel U series.
When the Northstar comic came out, there was such a press focus on it, Marvel freaked and zapped all potentialy controversial stories. Ask Peter David about his X-Factor abortion storyline some time.
Marvel and DC are not in the business of promoting social issues. They’re in the business of pleasing their stockholders. And if Focus on the Family decides to start burning Spider-Man comics, that’ll cause problems for all those folks who’ve invested big dollars in next summer’s Spider-Man 3 and so on.
Not to mention that first FotF would be getting your local DA to shut down the comic store where the comics could be bought.
JoeQ didn’t say he wouldn’t publish a series about a gay character. He said it’d have to be labeled as mature. Don’t blame him for being a responsible industry leader who has to look out not only for his company, but also all of the comic stores who are far more vulnerable to those with agendas.
And on DC, don’t look at them as this bastion of gay rights. The new Batwoman is as much a postivie representation of lesbians as it is when WWE has it’s Divas make out on RAW. She’s a Penthouse version of a lesbian. (Even down to earth Renee Montoya is now apparantly sporting a Bat Wonder Bra).
August 15th, 2006 at 7:47 pm
“Marvel and DC are not in the business of promoting social issues. They’re in the business of pleasing their stockholders. And if Focus on the Family decides to start burning Spider-Man comics, that’ll cause problems for all those folks who’ve invested big dollars in next summer’s Spider-Man 3 and so on.”
This isn’t necessarily true. Focus on the Family and such other groups have been on the video game industry’s case for years, and yet their most controversial games, such as Grand Theft Auto, still tend to be some of their best selling, and the industry itself is still enjoying great success.
Granted, the type of content warranting this controversy (sex, violence, and bad language) is a little different from sensitive hot topic moral issues such as homosexuality, however the success of movies such as Brokeback Mountain show that such controversy is not necessarily going to damage your net profit.
Even within the comic book industry, there is precedent to say that the controversial titles can do just as well if not better than others. As far as I know, V for Vendetta has sold pretty well over the years, and it can be seen as pretty controversial (though not nearly as much as it may have been if it were originally released post-9/11), and has been made into a major motion picture. Y: The Last Man is an adult oriented title that has also been successful and optioned off for a motion picture version, and DMZ is a potentially politically controversial title that has seen a decent ammount of positive media coverage.
Maybe its time for the comic book industry to grow a spine and start being more willing to address social issues, you know, like real literature is supposed to. It might be taken a little more seriously then and maybe even gain a few new readers. Homosexuality is largely accepted by the youth of America and youth culture, those against it are generally a minority. This should really be a softball for the comic book industry, but instead they’re taking it like a fast ball to the head.
August 15th, 2006 at 8:21 pm
Let’s see….the industry has limited interest in comics to 40 year old mal-adjusted geeks…how else can we shrink the reading audience…I know lets make every other character homosexual…that ought to do it. Why does everything have to be about sex…can’t the industry just write good stories with out kissing the ass of political interest groups? I say clean it up…expand the audience.
August 15th, 2006 at 8:31 pm
Going too dirty will alienate readers (1990s anybody?), but staying too clean will never allow the industry to grow. There should be plenty of room for all kinds of characters in any comic book universe. The have half the amount of comic book characters become gay sounds a bit far-fetched, and it would be silly to do so since only an estimated 10% of the country is indeed gay, but just because you’re a minority doesn’t mean you shouldn’t be able to relate to a character or hero any level. One of the major reasons X-Men became such a success over the years is because of the ability for any minority group to relate to their cause. DC Comics is currently in the midst of their plan to diversify their superhero lineup racially (Blue Beetle, The All-New Atom) and people seem to be pretty okay with this, so why is it a problem to diversify sexually as well?
August 15th, 2006 at 8:34 pm
Going too dirty will alienate readers(1990s anybody?), but staying too clean will never allow the industry to grow. There should be plenty of room for all kinds of characters in any comic book universe. To have half the amount of comic book characters become gay sounds a bit far-fetched, and it would be silly to do so since only an estimated 10% of the country is indeed gay, but just because you’re a minority doesn’t mean you shouldn’t be able to relate to a character or hero any level. One of the major reasons X-Men became such a success over the years is because of the ability for any minority group to relate to their cause. DC Comics is currently in the midst of their plan to diversify their superhero lineup racially (Blue Beetle, The All-New Atom) and people seem to be pretty okay with this, so why is it a problem to diversify sexually as well?
August 15th, 2006 at 8:45 pm
Where did anyone say that every other character should be gay? Nice strawman.
Why does everything have to be about sex…can’t the industry just write good stories with out kissing the ass of political interest groups?
Was Lois and Clark’s relationship a well of bad stories all about sex? Scott and Jean? Ollie and Dinah? Vision and Wanda?
August 16th, 2006 at 2:15 am
Sorry, for the double post…trouble with flagging…
Francois makes a good point…America seems to be the only country I’ve heard of that has a real problem with being so sensitive to homosexuality, as well as other things, appearing in media. Francois gave a nice picture of the industry in France, Japan has plenty of Yaoi manga, more and more of which seems to be making it to the manga shelf of my local Books-A-Million, yet neither countries have experienced a sudden outbreak of homosexuality or moral decay, so why are Americans so paranoid?
August 16th, 2006 at 7:18 am
yeh..FRANCE…that’s where everybody wants to go….plenty of time to read with 70% of the work force living off of the state. The French think Jerry Lewis is funny…gimme a break.
As for the “10% estimated homosexuals”, that’s the homosexual lobby number…there’s been about 3 20 year studies that puts the number closer to 3%. Not that this matters, but lets avoid the propaganda.
The question is should Marvel promote a certain sexual lifestyle just because of political pressure…I say no.
August 16th, 2006 at 9:01 am
1) The original article didn’t bash Marvel or Quesada on their policy, it simply reported on it. There was no editorial comments made about the policy whatsoever, and I really wish people would stop claiming that there was.
2) To Shadowrogue: you say you don’t want your daughter exposed to homosexuality in comic books. But then why is it okay for her to be exposed to heterosexuality in comics? After all, she is, as you said, an underaged minor. And if innocuous homosexual relationships are bad for her, then innocuous heterosexual relationships should be as well. Why do you make the distinction?
August 16th, 2006 at 5:13 pm
“The question is should Marvel promote a certain sexual lifestyle just because of political pressure…I say no.”
Then why is it okay for Marvel to cave into the interests of a political group like Focus on the Family or the Traditional Values Coalition and support only the heterosexual lifestyle? I don’t really think creating characters or writing stories should be dictated by what’s going to win or loose you political points, but if a writer wants to create a new character or write a story involving a homosexual, I don’t see why that story should be treated any differently than any other.
“As for the ‘10% estimated homosexuals’, that’s the homosexual lobby number…there’s been about 3 20 year studies that puts the number closer to 3%. Not that this matters, but lets avoid the propaganda.”
You’re right, it doesn’t really matter, the point still remains that they are a minority group, but everyone deserves their heroes, so I don’t see anything wrong with having some number of homosexual heroes.
“I say clean it up…”
Nobody is saying that want to write gay porn for Marvel, but this policy is (at least in theory if not in practice) suppose to affect any character who simply is gay, regardless of the graphic content or density of sexuality in the story. Basically, if you were to replace to “good old days” stories of Superman and Lois Lane or Spider-Man and Mary Jane with stories about Superman and Jimmy Olsen or Spider-Man and…I don’t know, Steve, without ever increasing the sexual content of the book, it deserves to be marginalized as an “adults only” read simply for the presence of a same-sex love interest. Having a homosexual in a comic doesn’t suddenly make it “dirty”.
“yeh..FRANCE…that’s where everybody wants to go….plenty of time to read with 70% of the work force living off of the state. The French think Jerry Lewis is funny…gimme a break.”
I think France is a fine country…
August 18th, 2006 at 2:28 pm
if you were to replace to “good old days” stories of Superman and Lois Lane or Spider-Man and Mary Jane with stories about Superman and Jimmy Olsen or Spider-Man and…I don’t know, Steve
C’mon, Kross, it’s Flash Thompson who clearly shares that Lois/Clark dynamic with Peter Parker.
The guy was clearly over compensating.
August 23rd, 2006 at 7:47 pm
instead of using a max lable maybe Marvel should come up with a new label
warning comic shouldn’t be read by people that have their heads up their ass
or something
August 24th, 2006 at 10:16 am
A “right wingers beware” label would amuse me so greatly, it’d actually get me buying more comics.
August 28th, 2006 at 11:17 am
If there’s no shame involved in being homosexual, why do they universally refer to themselves as “gay”?
August 28th, 2006 at 11:20 am
Um … okay.