The New York Daily News has reviews on “Ten fall debuts worth the wait,” including the NBC superhero drama Heroes:
“Heroes” (NBC, Sept. 25). Comic-book geeks are the ones most likely to get excited about this drama about superheroes (and eventual supervillains) first discovering their respective gifts – but that covers an audience of many loyal millions. And watch for Masi Oka, as Hiro, to be a breakout star if “Heroes” clicks.
Per AdWeek, NBC is promoting the show via iTunes, where fans can download episodes for free:
Beginning next month, the entire series will run free of charge on iTunes along with trailers, “making-of” footage and other bonus content. The network seeks to build early buzz by letting “moviegoers be the first to experience this daring new series with its own theatrical feel,” said John Miller, chief marketing officer at NBC Universal Television.
Episodes on NBC will have a reduced number of commercials, thanks to Nissan, “the series’ sole brand sponsor.”