Jeopordy! champ Ken Jennings launched his blog in June (“I know there’s nothing groundbreaking about yet another nerd getting on-line and starting up yet another blog”) and in his latest entry, the trivia guru compares the mascots of Kellogg’s and General Mills cereals to DC and Marvel’s characters:
Kellogg’s mascots are the square DC ones. They’re total Boy Scouts. Helpful Toucan Sam always wants lost jungle explorers to find and sample his Froot Loops. Cheery Tony the Tiger thinks everything is “Grrrreat!” Snap, Crackle, and Pop are so dull they’re mostly interested in the sound that air bubbles make in their cereal. Whoo!
General Mills, on the other hand, is where Gen-Xers get the familiar Joseph Campbell cereal-commercial archetypes of their childhoods. These guys are the edgy Marvel anti-heroes, full of conflict and angst. The Trix Rabbit represents Trix, but can he even get a bowl of the stuff from a pair of spoiled, privileged children? He cannot, so he resorts to stealing, and still he fails. Count Chocula, Frankenberry, Fruit Brute, et. al., are scary and misunderstood. Anti-spokesperson Lucky the Leprechaun doesn’t even want you to eat his damn cereal. He’s hiding.
Sonny the Cocoa Puffs cuckoo is the worst. This guy is seriously jonesing. In fact, a lot of these mascots seem to crave their cereal unhealthily, and are willing to steal, if that’s what it takes, to get it. What weird marketing concept. The modern-day equivalent would be Audi choosing a carjacking junkie as their new spokesperson.
I hear that the Trix Rabbit and Count Chocula disagree on General Mills’ “whole grain” healthy cereal initiative … whose side are you on?