This past weekend in San Diego, Mazda, Top Cow and Spacedog (a “branded entertainment and interactive marketing agency”) announced Revved, a series of graphic novels and a Fox television series that Mazda is hoping will sell cars. MotorTrend reports:
Revved, to be published by Top Cow Productions and developed into a television series by Fox Television Studios, is truly ground-breaking due to the level of integration and collaboration from concept to execution between Spacedog, Top Cow and Mazda.
The series of Revved graphic novels “stars” four special vehicles, all of which are made with a piece of the same magical metal found in the Holy Grail, Joan of Arc’s armor and King Arthur’s Excalibur, among other legendary icons. Imbued with the same powers as those great symbols, the cars’ drivers embark on a series of dangerous missions.
The Mazda RX-8 four-door sports car will serve as the hero car in Revved and will be driven by the main character, Jack James. With its edgy styling, precise handling and 232-horsepower RENESIS rotary engine, the RX-8 complement’s Jack James’ personality and perfectly integrates itself into the story line.
Cars made from the Holy Grail and Excalibur? That’s actually kind of a cool idea, especially for a comic that’s a marketing vehicle. You can check out a preview on the Mazda site, where you can also find details on how to win a Mazda RX-8 from Top Cow.
Mazda, of course, isn’t the first car company to use comics for marketing; DC released Pontiac’s Rush City last Wednesday, while Dark Horse published BMW’s The Hire in 2004.