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Is the era of computer animation reaching its end?

June 13th, 2006
Author Kevin Melrose

Although Disney-Pixar’s Cars led the weekend U.S. box office, its $60.1 million take fell short of expectations, causing shares of the Walt Disney Co. to dip on Monday before rebounding.

Analysts apparently had predicted $70 million or so, putting Cars on par with the debuts of Pixar’s wildly successful The Incredibles ($70.5 million) and Finding Nemo ($70.3 million).

Did they honestly think it would do Incredibles numbers? Because, really, Cars doesn’t look very good. And by “very” I mean “at all.”

Christopher Kelly of the Fort Worth, Texas, Star-Telegram agrees with me. Of course, he’s actually seen the movie. “A distinct sense of boredom settles in,” Kelly writes. “For the first time ever with one of the famed studio’s films, you can’t shake the feeling that you’ve seen all of this a million times before.”

And with that, he begins to wonder whether the bloom is off the computer-animated rose:

Considered in light of the last few years’ worth of computer animated movies — including DreamWorks’ Madagascar and Over the Hedge, Fox’s Ice Age: The Meltdown and Robots, and Disney’s Chicken Little, Valiant and The Wild — the enormous disappointment of Cars seems to speak to a larger matter: Our astonishingly fertile era for computer animation may finally be drawing to an end.

True, these movies still show no signs of slowing down at the box office — certainly not when borderline- unwatchable efforts like DreamWorks’ Shark Tale are able to soar past the $160 million mark. But the stories all feel very similar; so much so that even the enjoyable pictures — like the current suburban satire Over the Hedge – tend to float in one ear and straight out the other.

And with only a very few exceptions (the dirt-smudged pastels of Robots, for instance, or the cartoon modernism of The Incredibles), the visual appeal of these movies is also starting to wane. How many bright blue skies, weirdly realistic-looking shadows and adorably cuddly talking creatures can animators conjure up before they inevitably start repeating themselves — and before audiences finally start to cry uncle? Instead of pushing cartoons into brave new directions, the very form of computer animation now seems to be nothing more a rigid blueprint, as tired and predictable as the one Hollywood uses to manufacture its latest superhero blockbuster.

Kelly goes on (and on) to address the movies’ storytelling, which “has turned inept,” and “the steady stream of snarky one-liners and hipper-than-thou pop-culture references that now routinely sinks children’s entertainment like weights on a balloon.”

 
5 Responses to “Is the era of computer animation reaching its end?”
  1. Matt M. Says:

    3D animation isn’t going away anytime soon. But then, neither is lazy storytelling and throwing a surface gloss on junk and hoping that audiences will embrace it.

  2. CaptainX Says:

    What a lame article. Cars was a beautiful movie and by far looked better than Incredibles. As for why it didnt do as Much as the Incredibles, Read the entire article you hot linked to.

    “Cars” earned less than “The Incredibles” and “Finding Nemo” because it was the longest Pixar film at two full hours. That limited its run at theaters to five screenings a day. Shorter animated films can usually be shown six times a day.

    Miller added that only 55% of schools were out for the summer last weekend. In two weeks, that proportion will rise to 90%, which should benefit “Cars” ticket sales.

    Facts just muddle opinions I guess.

  3. Kevin Melrose Says:

    That doesn’t change what the box-office expectations were.

    No matter what the movie’s running time was, analysts still were anticipating a $70 million-plus box office.

  4. Michael Denton Says:

    As Matt M alludes to, it isn’t about computer versus traditionally hand-drawn animation that’s the issue here, but rather good storytelling. Pixar has consistently hit it out of the park with their movies because they value story.

    I’ll agree that Cars falls somewhat short of Pixar’s unusually high standards for me, but it still towers over anything else being put out there. Okay, it’s not magic, but it’s still good. And we shouldn’t expect Pixar to make a winner every time (not that all people agree on what their winners are).

    The method of animation is merely a vehicle for telling the story. Disney confused this when it shut down its traditional animation studios. It’s not that the medium isn’t any good (or in this case, computer animation), but whether if the story is any good. People don’t say “oil paintings are going to go away” simply because a lot of crap paintings are done in oils.

  5. Augie De Blieck Jr. Says:

    CartoonBrew.com has been tracking the imminent downfall of CGI for a while now. Well, it’s not going away, exactly, but the releases are getting more and more desperate.

    I can’t comment on CARS, though, as I’ve yet to see it. However, I do wonder if there’s a life cycle for these types of movies. Disney rebounded with THE LITTLE MERMAID, but by the time of THE LION KING, the formula was getting old. After that, it was just rehash after rehash — bring in a different environment, rename the same characters, cast today’s hot actors, and do it all over again. (HUNCHBACK, POCAHANTOS, MULAN, etc. etc.)

    Maybe the PIXAR formula is starting to show itself. . .

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