On Tuesday, Dentsu Inc. and Mitsubishi Corporation announced they’ve formed a business alliance for the production, sale and rights management of anime worldwide.
“It’s good news,” Geneon’s Mark Roche tells the newspaper. “For us it’s the ability to exploit the Internet and digital rights. That’s an evolving business for us.”
Dentsu brings to the partnership capabilities in content and creative production in Japan, while Mitsubishi has built a track record in the export of Japanese animated works, according to a statement by Dentsu.
The companies will also establish a joint investment fund specializing in the production of Japanese anime. The fund will be capitalized at 2 billion yen ($17.6 million). The companies also will set up a joint investment committee to fund 15 to 20 works per year.
Geneon owns popular anime properties like Samurai Champloo – or “Shampoo,” as the article says — Cardcaptor Sakura, Chobits, Appleseed and Hellsing.